ERA's 75+ years of leadership in optimizing the professional outsourced field sales in the global electronics industry has made manufacturers' representatives equal partners in the marketing process. ERA gives reps a voice... by listening and responding to members and the forces that impact the success of rep firms and manufacturers who sell through reps.

 

An organization through which agents and principals cooperate to derive the maximum benefits from their business relationship. MANA facilitates this process by educating world and national business, industry and government on the importance of the success of the unique relationship involved between manufacturers and agents.

 

The Manufacturers' Representatives Educational Research Foundation (MRERF) is a charitable, education foundation sponsored by manufacturers' representatives Associations in diverse industries.

The Foundation is dedicated to:

• Raising awareness of the independent multiple-line selling organization
• Providing professional education for the representative community
• Funding research concerning the representative function of business
• Providing information on the value of the function to the marketplace